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Director of Sales and Marketing
Dallas–Fort Worth, Texas
Salary: $160K – $175K + 40% Quarterly Bonus Potential
Position Available: Immediately
Relocation Assistance: Available

Position Overview:
We are looking for an energetic, performance-focused Director of Sales and Marketing to oversee and direct the revenue-generating efforts of our full-service, nationally branded hotel. With a heavy emphasis on the Group Room Segment, this position is ideal for a strategic professional who excels in a fast-paced setting and consistently produces measurable revenue growth, market share gains, and high-level results.

The successful candidate will be an experienced hospitality sales leader who understands group sales strategy, recognizes opportunities quickly, and effectively converts them into booked business.

Key Responsibilities:

Sales Leadership:

Create and implement a comprehensive sales and marketing plan designed to maximize revenue, centered on the Group Room Segment
Guide, coach, and motivate the sales team to meet and surpass revenue targets
Prospect and secure key accounts, target industries, and new markets to increase group bookings and market share

Market Analysis & Strategy:

Perform competitive analysis to identify share-shifting opportunities and position the hotel as a top choice for group business
Track market trends, demand generators, and industry activity to adjust strategies proactively
Develop and maintain relationships with major clients, meeting planners, and industry partners

Revenue Generation:

Partner with the Revenue Management team to optimize pricing strategies, inventory control, and group booking pace
Design and execute promotions, packages, and campaigns that attract group business
Conduct proactive outreach, including sales calls, site tours, trade shows, and networking events

Marketing & Branding:

Direct marketing initiatives that enhance the hotel’s visibility and reputation within the group segment
Coordinate with the brand marketing team to maintain alignment with national campaigns and brand standards
Utilize digital platforms, social media, and marketing channels to promote group offerings

Performance Metrics:

Measure and report on sales performance, revenue growth, and market share to hotel leadership
Establish clear goals and accountability standards for the sales team
Continuously review and improve sales processes for greater efficiency and effectiveness

Qualifications:

Bachelor’s degree in Business, Marketing, Hospitality, or related field preferred
5–7 years of progressive sales leadership experience in the hospitality industry with a strong group sales background
Demonstrated success in capturing market share and growing revenue in a competitive market
Excellent negotiation, communication, and relationship-building abilities
Strong analytical capability with data-driven decision-making skills
Experience using CRM platforms, sales reporting tools, and revenue management practices
Motivated, goal-oriented professional with a passion for achieving results

Why Join Us?

Our property is committed to exceptional guest service and a culture of performance and collaboration. In this role, you will play a key part in the hotel’s continued success while working with a dedicated leadership team in a supportive environment.

If you are a strategic hospitality sales professional who understands the group room segment and enjoys delivering measurable outcomes, we encourage you to apply.

Apply today and help elevate our sales and marketing performance.

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