Director of Sales and Marketing
Honolulu, Hawaii•Full-time
$130,000 - $160,000 annually
$130,000 - $160,000 annually
About the Job
Sales & Marketing Director
Position Overview:
We’re seeking a dynamic Sales & Marketing Director to spearhead revenue growth across key business segments, including group sales, transient bookings, and catering. This leadership role requires a forward-thinking strategist who can anticipate market shifts, analyze competitive positioning, and drive innovative approaches to exceed revenue targets. The Director will lead a high-performing sales team, manage budgets, and ensure the property’s sales and marketing efforts align with overall business objectives.
Salary: $130K - $160K
Salary: $130K - $160K
Key Responsibilities:
- Develop and execute revenue-generating strategies for group, transient, and catering segments.
- Monitor market trends, competitive activity, and market share performance to identify opportunities for growth.
- Serve as the customer advocate, ensuring guest needs and feedback are integrated into business strategies.
- Leverage data from tools like STR reports, financial statements, sales forecasts, and group pace reports to inform decision-making.
- Stay informed on market dynamics, including demand drivers, economic conditions, and competitive supply.
- Conduct SWOT analyses and evaluate the impact of new market entrants.
- Utilize GEO source data to identify and penetrate key markets.
- Build and maintain relationships with key accounts, while identifying and pursuing new business opportunities.
- Design and implement sales deployment strategies to optimize team performance.
- Set measurable sales goals and ensure alignment with revenue and market share objectives.
- Oversee group sales pacing and establish benchmarks for team success.
- Manage sales team activities, including travel schedules and client engagement.
Qualifications:
Education & Experience:
- Bachelor’s degree in Marketing or a related field preferred.
- At least 3 years of leadership experience in Hawaii or resort sales, with a strong background in hotel sales.
Skills & Competencies:
- Proven ability to collaborate with ownership groups and asset managers.
- Expertise in sales systems such as Delphi and property management systems (PMS).
- Experience working closely with revenue management teams to align strategies.
- Deep understanding of market segments and distribution channels, with the ability to craft tailored strategies for each.
- Exceptional communication and presentation skills.
- Strong interpersonal abilities, fostering teamwork and collaboration.
- Demonstrated success in leading, mentoring, and motivating sales teams to achieve ambitious goals.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Additional Requirements:
- A passion for driving results and a commitment to excellence.
- Flexibility to take on additional responsibilities as needed.