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Sales & Marketing Director

Position Overview:

We’re seeking a dynamic Sales & Marketing Director to spearhead revenue growth across key business segments, including group sales, transient bookings, and catering. This leadership role requires a forward-thinking strategist who can anticipate market shifts, analyze competitive positioning, and drive innovative approaches to exceed revenue targets. The Director will lead a high-performing sales team, manage budgets, and ensure the property’s sales and marketing efforts align with overall business objectives.

Salary: $130K - $160K

Key Responsibilities:

Develop and execute revenue-generating strategies for group, transient, and catering segments.
Monitor market trends, competitive activity, and market share performance to identify opportunities for growth.
Serve as the customer advocate, ensuring guest needs and feedback are integrated into business strategies.
Leverage data from tools like STR reports, financial statements, sales forecasts, and group pace reports to inform decision-making.
Stay informed on market dynamics, including demand drivers, economic conditions, and competitive supply.
Conduct SWOT analyses and evaluate the impact of new market entrants.
Utilize GEO source data to identify and penetrate key markets.
Build and maintain relationships with key accounts, while identifying and pursuing new business opportunities.
Design and implement sales deployment strategies to optimize team performance.
Set measurable sales goals and ensure alignment with revenue and market share objectives.
Oversee group sales pacing and establish benchmarks for team success.
Manage sales team activities, including travel schedules and client engagement.

Qualifications:

Education & Experience:

Bachelor’s degree in Marketing or a related field preferred.
At least 3 years of leadership experience in Hawaii or resort sales, with a strong background in hotel sales.

Skills & Competencies:

Proven ability to collaborate with ownership groups and asset managers.
Expertise in sales systems such as Delphi and property management systems (PMS).
Experience working closely with revenue management teams to align strategies.
Deep understanding of market segments and distribution channels, with the ability to craft tailored strategies for each.
Exceptional communication and presentation skills.
Strong interpersonal abilities, fostering teamwork and collaboration.
Demonstrated success in leading, mentoring, and motivating sales teams to achieve ambitious goals.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Additional Requirements:

A passion for driving results and a commitment to excellence.
Flexibility to take on additional responsibilities as needed.

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