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Dual Director of Sales and Marketing
Location: Caribbean
Compensation: $170,000 - $200,000 (First $130,000 Tax-Free)

Position Overview
We are seeking an accomplished and visionary Dual Director of Sales and Marketing to lead the revenue and brand growth efforts for a luxury hotel property in the Caribbean. This role combines strategic oversight with hands-on leadership, requiring a professional who can balance innovative marketing strategies with effective sales initiatives. The ideal candidate will drive occupancy, revenue, and market share while ensuring the property’s reputation as a premier destination for luxury travelers.

Core Responsibilities

Strategic Leadership:

Design and execute integrated sales and marketing strategies that align with the property’s revenue and growth objectives.
Conduct in-depth market research to identify trends, opportunities, and competitive advantages within the Caribbean’s luxury hospitality sector.
Collaborate with cross-functional teams to enhance brand visibility and guest engagement through creative and impactful campaigns.

Sales & Revenue Management:

Set and achieve ambitious revenue goals for rooms, events, and ancillary services.
Build and maintain relationships with key partners, including travel agents, corporate clients, and industry stakeholders.
Lead group and corporate sales efforts, with a focus on MICE (Meetings, Incentives, Conferences, Events) opportunities tailored to the Caribbean market.
Negotiate contracts and agreements to secure long-term, high-value partnerships.

Marketing Leadership:

Oversee the development and execution of digital and traditional marketing initiatives, ensuring a consistent and compelling brand message.
Partner with operational teams to align marketing efforts with the guest experience, creating memorable stays for luxury travelers.
Manage content creation and campaigns targeting international audiences, with a focus on high-net-worth individuals and leisure travelers.
Evaluate the effectiveness of marketing programs, ensuring optimal use of resources and measurable results.

Team Development:

Lead, mentor, and inspire a high-performing sales and marketing team, fostering a culture of accountability and innovation.
Provide professional development opportunities to align team capabilities with the property’s strategic goals.
Promote collaboration between sales, marketing, and operations teams to streamline efforts and enhance guest satisfaction.

Qualifications & Experience:

Bachelor’s degree in Business, Marketing, Hospitality Management, or related field.
At least 10 years of progressive experience in sales and marketing within the luxury hospitality industry, with 5+ years in a senior leadership role.
Proven success in driving revenue growth and increasing market share in competitive environments.
Expertise in revenue management strategies, CRM systems, and digital marketing platforms.
Strong knowledge of the Caribbean tourism market, with established industry connections being a significant advantage.

Key Skills:
Strategic thinker with the ability to adapt to market trends and develop innovative solutions.

Exceptional relationship-building and negotiation skills with clients, partners, and stakeholders.
Strong leadership and team-building capabilities, fostering collaboration and excellence.
Excellent communication and presentation skills, both written and verbal.
Proficiency in analytics tools, digital marketing platforms, and revenue management software.

Why Join Us?
This is a unique opportunity to lead in one of the world’s most sought-after destinations. The Caribbean offers not only a vibrant and dynamic hospitality environment but also the opportunity to experience its unparalleled natural beauty and rich cultural heritage. With a competitive compensation package and the added benefit of tax-free earnings on the first $130,000, this role is both personally and professionally rewarding.

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